Ecosystem Optimization

Leverage the full power of your Ecosystem Strategy to drive your initiatives.

But Who do we focus on, and Why?

eTao enables you to efficiently target who matters, and to track contacts’ key updates, market activities and potential change in sentiment, or influence, on your business.

eTao easily integrates and enhances your CRM but is also a much clearer visualization and mapping of key organizations and individuals. This drives alignment across you and your team and clarifies where and why resources (time and budget) should be allocated.

Key use cases that highlight this impact:

You are entering new markets (geo, product, customer segment) and have new, and potentially unknown influencers or opportunities to engage with.

A major bid or RFP has obvious contacts and targets, but are there other influencers? How can we track our overall sentiment positioning in this ecosystem of players?

Marketing ROI can be further improved, such as major investments in tradeshows or conferences. Are we clear on who we are targeting at these events and why? How will we measure their sentiment and influence pre, and post, the event? What impact did we get from our investment?

Community Relations is increasingly complex across different stakeholder groups, influencers and digital content / conversations. eTao enables an agile, targeted approach to track relationships, gaps, and opportunities to engage and influence.

Crisis Preparedness is a key risk mitigation initiative. How can we consistently map and monitor the ecosystem and its players to be more proactive, more prepared, and thus lower risk? If an issue begins to unfold, what relationships and contacts have we already mapped and engaged with?